John Morris

Concert and Tour Promoter, Production Coordinator Born: May 16, 1939, Manhattan, New York, USA. Died: November 10, 2023, Santa Fe, New Mexico, USA. John Morris, a pivotal figure in the rock music explosion of the 1960s, is most celebrated for his role as a coordinator and master of ceremonies at the epoch-defining Woodstock festival, and for his integral involvement in running iconic venues like Fillmore East in New York City and the Rainbow Theater in London. His death was caused by complications of chronic obstructive pulmonary disease following lung cancer treatment, as confirmed by his longtime partner, Luzann Fernandez. A New York native, Morris started his career as a lighting designer for theater productions and later for rock concerts. He gained prominence in 1967 by organizing a significant free concert featuring Jefferson Airplane in Toronto. In 1968, Morris joined forces with Bill Graham to open Fillmore East, which quickly became a hub for top acts like Janis Joplin, Jimi Hendrix, and the Allman Brothers. At Woodstock, Morris was the production coordinator, overseeing the organization of the festival, which became a landmark event of the 1960s counterculture. He was responsible for making the crucial announcement that transformed Woodstock into a free concert. Despite the challenges and crises during the festival, Morris played a key role in its success. John Morris continued his work in the music industry by producing concerts for major acts through the 1980s and later ventured into antiques and dealing in Native American art and artifacts. He remained proud of his involvement in Woodstock, often referred to as the "adult in the room" during the festival, ensuring its smooth operation. In addition to his professional achievements, Morris's life story included his upbringing in Manhattan, where his father was a deputy New York City police commissioner and his mother ran national youth programs. He studied theater production at Carnegie Mellon University and had a brother, Mark. John Morris's legacy in the music industry, particularly his role in bringing legendary performers to the stage and his contribution to the success of Woodstock, is remembered with admiration and respect.