The project started off as a studio collaboration between Victoria Liedtke (lead vocals) and Ginger (lead vocals / all instruments). After releasing the initial, self-titled album in 2013, a live band was formed with the addition of Paul "The Rev" Mayers (guitar), Toshi Ogawa (bass) and Ai Sugiyama (drums). Liedtke was replaced by Hollis Mahady for the recording of the second album - a full group effort - before the latter suddenly left the band on the eve of a UK tour, forcing its last-minute cancellation. Although "Hey! Hello! Too!" had already been issued digitally to customers pre-ordering via Pledge Music, Mahady's vocals were scrapped and replaced by a variety of guest singers prior to the album's physical release. Later gigs featured Cat Southall as lead vocalist.