Crossfade

American Alternative Rock band from Columbia, SC, USA. The group came together in the late '90s with the merging of singer/guitarist Ed Sloan with bassist/backup singer Mitch James and drummer Brian Geiger as the power trio [a=The Nothing (9)]. The group added singer and club DJ Tony Byroads. The resulting quartet renamed itself Sugardaddy Superstar. While building up a local following, the band recorded in its own Sugarstar Studio. It first gained recognition beyond its region when it attracted the interest of the Los Angeles A&R company Taxi and Los Angeles promoter Chris Long (who took over as manager), leading to an L.A. showcase in March 2002. That, in turn, led to a signing to the Earshot subsidiary of Columbia Records early the next year. The band then retooled its self-released album, Cold, under the auspices of mixer/engineer Randy Staub and renamed itself Crossfade. In April 2004 James Branham replaced Geiger behind the drum kit.