Adam X

About

Adam X, Electronic music producer and label owner of Sonic Groove Records. Born in Brooklyn, New York in 1971. Based in Berlin, Germany since 2007. Adam's music career started in 1990. Along with his brother Frankie Bones they opened up the “Groove Records” shop in Brooklyn, NYC in April 1990. The shop’s specialty and focus was entirely around techno music. The brothers went on to organize the “Storm Rave” warehouse raves in 1991. These were the very first all-techno events to ever take place in NYC and the East Coast region of the USA. The event lineups included many artists who would go on to become highly popular global techno figures. In the early 1990’s while running the Groove Records shop, Adam also went on to release his first solo records heavily inspired by the techno rave genre that was vastly popular at the time. Having underground success with his early releases , Adam would find himself being invited to the UK to DJ in 1991. In 1992 Adam took an all hardware approach to making music. With the sound of the Roland TB-303 taking the lead Adam went on to release very hard edged acid techno records on some of the most respected techno labels of the era, Peacefrog, Direct Drive, Magnetic North, & Drop Bass Network. This new direction in sound would find Adam djing regularly in the Rheinland area of Germany for the next two years as well as continuing to play in the UK and all around a burgeoning American rave scene. In January, 1995 the brothers teamed up with fellow cohort Heather Heart. They moved the shop from Brooklyn into Manhattan, NYC and renamed it “Sonic Groove Records”. A few months later into the move Adam would start Sonic Groove the record label. Nearly 30 years later the label has over one hundred releases and is still actively engaged in releasing vinyl recordings from many respected artists in electronic music. The label continues to be solely run by Adam. In 1995 Adam became uninterested with the commercial acid techno sounds of the era and instead headed deeper into underground techno territory with a new bleepy jacking techno sound in his productions which found its way onto popular labels of the era , Sativae, Scandinavia as well as his own imprint Adam also landed a deal in 1998 for a dj Mix CD on the legendary Wax Trax label which helped further pushed his djing and artistry to a wider audience At the turn of the millennium Adam became bored of the loop based and tribal techno sounds which were popular at the time. Completely changing gears he found his way into discovering EBM and Industrial music. He immediately began to experiment with mixing these styles into techno, pioneering an entirely new sound. Adam heavily pushed this hybrid of sound through music and events throughout the entirety of the aught decade often with limited success. In 2010 a renaissance happened in techno with the focus on harder edged sounds. Steadily the sound of Industrial mixed with techno would take hold and become popular. Adam’s long hard work came to fruition. He began receiving recognition for his pioneering work in the genre. This helped his music increase in popularity and which also caused his event bookings to go up ten fold. At the same time Adam’s new life in Berlin inspired a few new aliases, the first being his Traversable Wormhole, a project based around a deeper science fiction techno sound. This project would soon be licensed to Chris Liebing’s CLR imprint which had a much wider audience then Adam’s own self titled imprint vinyl releases. Adam would also go on to create the downtempo experimental , industrial project ADMX-71 which debuted on cult Industrial record label HANDS but eventually found its way onto L.I.E.S. Records for a succession of singles and albums. Adam also anonymously released a ten volume color vinyl, record set series based around the sounds of early 90’s techno but mixed with a modern day sounding production titled “ The Secret Initiative from 2009-2019. He would go on to take credit as the artist behind the project when the very last volume appeared in record shops. Into the 2020’s Adam has continued on releasing new music creating three albums and two singles under his different aliases in the past three years, including one collaboration on Tresor Records. 34 years with no pause since his inception into the world of techno, the present day sound of Adam X is an eclectic hybrid of sounds of past , present and future in Acid, Techno or Industrial or a combination of all three. Adam continues to play events around the world, create music and release music from others on his Sonic Groove imprint.